i-baby专访西班牙mima品牌创始人

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2014-11-18 15:44:22 来源: 全球加盟网  有3400人参与
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Transboundary Thinking With Experience & Affection Design With Soul

i-baby Exclusive Interview on The Founder of Mima in Spain

前言:2009年,优先款mima xari(宝贝行宫)童车问世,人们惊呆了,因为他们优先次看到一款全白色的童车。很快,xari成了时尚的代名词,受到无数辣妈追捧,风靡全球。2012年,mima品牌由i-baby引入中国,迅速刮起一股“白色旋风”。近日,借着xari“玫瑰金版”上市之机,mima品牌创始人之一Davy Kho接受了i-baby的专访。他的回答,未必都按提问的思路来,但全是肺腑之言,充分彰显了一名设计师的个性。

Premise: Mima xari was showed for the first time in 2009, everyone was shocked because they first saw only showed white strollers. Soon, xari became synonymous with fashion, alsogainedinpopularity by numerous hot mama and spread around the world. In 2012, theintroductionofmima brand to China by I-baby and quickly to blow a "white whirlwind".Recently, through the chance of xari "rose-golden" released, Davy Kho who is one of the founders of mima brand accepted I- baby an exclusive interview. His answer that not all according to the thinking of questions, but what he said were all words from the depths of his heart. That fully demonstrated a designer's personality.

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i-baby: Mr. Kho,经常有人提到“前卫”这个词,用来形容mima xari童车。作为xari之父,您赋予这个孩子哪些特质,让他显得这样前卫,这样与众不同?

i-baby: Mr. Kho, we always use the word "avant-garde" to describe Mima xari stroller. He looks so avant-garde. As the father of xari, can you tell me how did you make it, he seems so special.

Mr. Kho:在我的职业生涯中,我设计了许多不同种类的产品,从公用电话、厨房设备到飞机内饰、婴儿产品。对每一个新项目,我都会试着不去看竞争品牌的产品。当我在设计xari童车时,我就没有关注市场上的其他婴儿车。相反,我试图从其他行业里找灵感,比如:汽车业、自行车业、箱包业和运动鞋业。我一直运用这种方法来实现创新的设计,与此同时,始终把消费者放在脑海中来重新思考产品。

Mr. Kho:During my career I have designed many different kinds of product, ranging from public telephones and kitchen gadgets to airplane interiors and baby products. For each new project I try not to look at competitive products. For example, when I was designing xari I did not pay attention that much to other strollers on the markets. Instead I tried to get inspiration by investigating other industries, like the car industry, bicycle industry, luggage industry, sports shoe industry. This is my way to come up with innovative designs, and at the same time to rethink the product, always keeping the end-user in mind.

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i-baby:您的两个孩子给您的设计带来哪些灵感?有没有一些特别的故事或者细节,让您回想起来感觉特别温馨?

i-baby:What kind of designable inspiration is from your two children Do you have some special stories and details which are pretty sweet when you remind it

Mr. Kho:我们的两个儿子已经长大了,一个13岁,一个15岁,但我清楚地记得,作为年轻的父母有多么困难。缺乏照顾孩子的经验,身边也没有其他人可以帮助我们,因为太太和我都离各自父母的家庭很远。当时困难的是,我们根本没有足够的钱去请一位保姆。所以,毫不夸张地说,我们自己带大了孩子,特别是我太太。这无疑给了我们灵感去创建mima品牌。我记得很清楚,那时候我们的婴儿车很容易脏,让婴儿车看起来特别廉价。这启发了我去寻找其他材料,就像我们在mima座椅部分运用的人造皮革材料。这种材料非常容易清洁,而且表面光滑,看起来就像一辆真正的豪车所拥有的座椅。

Mr. Kho:Our two sons are big already (13 and 15 years old), but I remember well how difficult it was, to be young parents. Without experience in raising kids, and nobody around to help us, as both my wife and I were living far from each others families. On top of that we didnt have enough money for a babysitter. So we can genuinely say that we have raised our kids all by ourselves (especially my wife of course). This has definitely given us the inspiration to build mima to where it is today. I remember well that our stroller got dirty so incredibly easy, which made it look really cheap. This had inspired me to look for other materials, like the leatherette material, which we use for the xari seat unit. This material is so easy to clean and the smooth surface makes the stroller truly look like the seat of an expensive car.

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i-baby:您的经历非常特别:出生与成长在不同的国度,后来又在欧洲不同国家工作过。这样的经历一定会对您的设计产生某些影响,您自己怎么看?

i-baby:Your experience is very special: you were born and grown up in different countries, and worked in different European countries later. These experiences are certainly having some impacts on your design. How do you think about it

Mr. Kho:虽然我出生在印尼,父母来自中国,但是我在荷兰长大,也在那里学习了设计。在世界设计之都-意大利米兰,我开始了作为一名设计师的工作。在荷兰我学会了分析和理性思考,在意大利我学会了用心去思考、去设计。这些经历,加上在巴黎、旧金山和西班牙的多年工作,共同塑造了今天作为一名设计师的我。我觉得,我是一名全球化的设计师,能够在设计中很好地平衡感性与理性的微妙关系。

Mr. Kho:Even though I was born in Indonesia (from Chinese parents) I grew up in Holland and had my design education there. However I started working as a designer in Milano (Italy), the design capital of the world. In Holland I was taught to analyse and think rational. In Italy I was taught to think and design with the heart. This, together with the many years of working in Paris, San Franciso and Spain, has shaped me as the designer I am today. I see myself as a global designer with a delicate balance between emotional and rational design.

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i-baby:现在,跨界设计是非常流行的一个趋势。苹果请来LV的设计师设计i-Watch。在中国,大明星章子怡也开始了自己的服装设计。在您看来,您自己是否也属于跨界设计的一员?在时尚界的经历,给您的设计带来了哪些影响?

i-baby:Now, transboundary design is a very popular trend. Apple invited the LV designer to design I-Watch. In China, a famous star ZIYI ZHANG also started design her own clothing brand. In your opinion, are you one of the members of transboundary design Do you have some designable impacts by the fashionable experiences

Mr. Kho:无论你是一名建筑师,音乐家,雕塑家,时装设计师,还是一名产品设计师,我相信,创造的过程都是相同的。我们有一个共同的使命:创建一座建筑,一首歌曲,一件雕塑,一件衣服,一个产品,以某种方式触动人们的感情去使用它们。在我的职业生涯中,仍然有很多东西想去设计,汽车、酒店甚至火车。也许有一天,我会有机会跨越这些界限并不分明的“边界”。

Mr. Kho:Whether you are an architect, a musician, a sculptor, a fashion designer, or a product designer, I believe the creative process is the same. We have a common mission: to create a building, a song, a sculpture, a dress or a product that somehow touches the emotions of people that use them.

I have a whole list of things I would still like to design in my career, like a car, a hotel or even a train. Lets see if I will have the opportunity one day to cross those loose “boundaries”.

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i-baby:当初,您和夫人Yolanda是怎么决定一起开创MIMA这个品牌的?Artofdesign和Fashiondesign是两个领域的,你们却能很好地合作,能不能和我们分享一下你们在合作上的故事呢?

i-baby:At the beginning, how did you decided to work with your wife to create Mima Art of design and Fashion design are two different fields, but you able to cooperate well. Can you share with us your story on cooperation it.

Mr. Kho:我和我太太合得来不仅在爱情上,还在工作上。两个有创造力的人一起生活和工作,往往是一个挑战,因为我们都很固执。但是现在,我们知道彼此在设计方面的长处,我们也非常欣赏对方的专业技术。在婴儿产品上,正确地选择面料、颜色、材料和配件是至关重要的,没有我太太在时尚方面的意见,xari的产品就不会像现在这样。

Mr. Kho:Somehow my wife and I clicked not only in love but also in work. Two creative people living and working together is often a challenge, as we are both very stubborn. But now we know what each other strengths are in terms of design, and our skillsets are very complimentary. With baby products, the right choice of fabrics, colours, materials, and accessories is crucial. Without my wife as a fashion designer, xari wouldnt be the product it is now.

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i-baby:能否向我们介绍一下,欧洲的婴童用品设计当前有哪些新的趋势?您是否了解中国的婴童市场?根据您的经验,对年轻的中国设计师,您能给他们提供一些工作上的建议吗?

i-baby:Could you introduce the new trends of baby products design in Europe currently Do you know the baby market in China Based on your experience, could you give the young Chinese designers some advice on work

Mr. Kho:因为我不会看婴儿行业的其他产品,所以老实说,我并不知道婴儿产品设计的新趋势。通常,我做我自己的设计,并试图建立趋势而不是跟随趋势。2009年,当我们的xari童车展示时,这个行业中的每一个人都为此而震惊,因为,我们展示了一款完全白色的婴儿车。而在今天,你在街上看到一款完全白色的推车,已经不会再感到多么奇怪了。

我给年轻的中国设计师两点建议:1、当你开始一个新的设计,不要去看现有的产品,而要首先试着在概念上如何定义这个设计。例如,你要构想如何更方便地携带一名婴儿,而不是构想如何设计一个推车。2、作为一名设计师,必须要把自己完全看作你所设计的产品的顾客。无论你设计的产品是给一个2岁的日本男孩、30岁的美国女人,还是90岁的法国人。感同身受,是一名设计师重要的品质之一。

Mr. Kho:As explained before I tend not to look at other products within the baby industry, so honestly I dont know about new trends for baby product design. I usually do my own thing when designing products, and try to set trends instead of following them. When we showed xari for the first time in 2009, we shocked everyone in the industry because we only showed white strollers. Today its not so strange anymore to see a completely white stroller on the street.

Two pieces of advice for young Chinese designers:

1.When working on a new design project, dont look at existing products, but try to conceptualize the project first. For example, instead of designing a stroller, think of concepts on how to transport a baby easily.

2.As a designer you have to be able to put yourself exactly in the shoes of the person you are designing the product for. It does not matter, whether you are designing a product for a 2-year Japanese old boy, a 30-year old American women, or a 90-year old French man. Empathy is one of the most important qualities for a designer to develop.

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i-baby:根据较新一项数据调查显示,在中国较受欢迎的排名前十的高端童车品牌中,mima目前排在第三位,上升速度非常快。优先位是stokke,第二位是bugaboo。您能阐述一下mima和stokke、bugaboo的不同之处吗?能否请您展望一下mima与i-baby的合作前景?在不久的将来,mima还将给大家带来哪些惊喜?

i-baby:A recent survey data shows that Mima is ranked the third on the top ten most popular high-end stroller brands that rise very fast. In this survey data, Stokke is ranked first and Bugaboo is ranked second. Can you explain the differences of Mima, Stokke and Bugaboo Can you look into the future prospects for cooperation with I-baby In the near future, what surprise will Mima will give us

Mr. Kho:和这两个品牌相比,mima太年轻了。我们仅仅开始了4年而已!买一台高端婴儿车,就像买车一样,无论你决定购买的是Mini Cooper还是捷豹,这一切都取决于你怎么定义你自己,怎么定义它。如果你爱上这辆车,他就会成为你性格的一部分。我相信这与mima是相同的。对很多人来说,购买mima往往是一见钟情。这就是我所说的“情感设计”的力量。

我希望mima和i-baby将有一个长久而富有成效的合作。我期待和i-baby更密切地合作,共同在中国市场开发产品。我非常好奇地想看看,在5年之内,mima和i-baby将共同发展到怎样的高度。这是一件非常棒的事情!

我们正在开发一些崭新的产品,遗憾的是,我还不能透露任何细节。请大家耐心期待吧…

Mr. Kho:Compared to these two other brands mima is so small. We only started 4 years ago! To me buying a high-end stroller is like buying a car. Whether you decide to buy a Mini Cooper or a Jaguar, it all depends on if you identify yourself with it. You basically fall in love with the car, and it becomes part of your personality.

I believe this to be the same with mima. For many people that have bought mima its often a case of love at first sight. This is the power of what I call “emotional design”.

Im hoping that we can have a very long and fruitful collaboration with I-baby. I am looking forward to working closer with I-baby and possibly develop products together for the Chinese market. I am very curious to see where both our companies will be within 5 years from now. It will be good!

We are currently working on some new products, but unfortunately I cant give away any details. You have to be patient…

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